On Tuesday, January 26 AmCham-China and METAN Development Group will be hosting an open discussion on the rise of branded entertainment in China. The event will be held from 4:00 to 7:00 PM at the Kerry Centre Hotel.
The event will cover an array of topics focusing on how the worlds of content and advertising are quickly converging together into one. Advertisers are becoming more involved in the creation and ownership of content as an array of opportunities for marketers and companies are created by the day. Larry Namer will be headlining the event as he discusses branded entertainment and the major shifts that are shaping China’s media industry today. The event welcomes everyone interested in the industry to come and join us discuss the trends of branded entertainment and how they will increasingly impact your marketing strategies in China.