Is your brand well protected? Are you sure other people won’t be stealing your ideas and claim them as their own?
Understanding the importance of protecting your intellectual property and claiming your brand, name, and ideas as your own can lead to more business opportunities and sales. Your trademark is not just an expense, it can also be the future of your business. Protect the authenticity of your business.
Edward Lehman is Chairman of LehmanBush, a China investment bank, PE, corporate finance, and strategic advisory services firm. He has also been the Current and Legal Affairs Commentator for China State Media for the past two decades. He is the Founder and Managing Director of Lehman, Lee & Xu, a mainland Chinese Law firm, licensed patent and trademark agency.
In this episode, Edward shares his insights on the importance of protecting your intellectual property and claiming ownership of your brand, name, and ideas. He also shares the value of proactively thinking about the protection of your intellectual property in order to prevent future problems and costs.
What you will learn from this episode:
Discover how to increase sales, business opportunities and avoid losses through proactively thinking and protecting your intellectual property
Learn why it is important to protect your brand, name, and ideas through property ownership Know more about how understanding intellectual property can help you protect and claim your brand in different countries as well
“The idea of a trademark needs to be thought about and protected in a proactive way rather than a reactive one.”
– Edward Lehman
Topics Covered:
02:20 – Edward defines his ideal client
02:44 – Problems that Edward helps solve for his clients: No framework to protect their idea, brand, and name
03:31 – Understanding the idea of a trademark and intellectual property, why protecting your IP proactively is important and can help increase business opportunities
04:30 – Business leaders see the protection of intellectual property as an expense, how filing a trademark is necessary for protecting your business’ ideas
05:37 – Edward’s valuable free action: “Okay, now, I heard this from one of your other guests. And so, I would say have a lawyer on speed dial and so you’re going to be able to have an opportunity to do that.”
07:12 – Edward’s Valuable Free Resource: http://www.iprhelpdesk.eu/
08:00 – Podcast Alert: https://ecorner.stanford.edu/series/etl/
Program Alert: https://www.selfauthoring.com/
Concept Alert: Wim Hof
09:12 – Questions asked to Edward: Is it worth protecting your Chinese name, a business name, or product? Is that of name or value?
Key Takeaways:
“Be certain, either yourself or use a professional, to get a non-disclosure, non-use, and non-circumvention agreement with regards to your employees because that is all a kind of intellectual property that is produced. There’s work for hire, which would be employees when they are doing different things, their intellectual property rights may vest with them unless you have a work prior agreement.” – Edward Lehman
“When someone comes from a foreign nation, we have to call ourselves something.” – Edward Lehman
People / Resources Mentioned:
Entrepreneurial Thought Leaders Podcast Jordan B. Peterson Self Authoring Program Wim Hof
Ways to Connect with Edward Lehman:
Website: http://www.lehmanlaw.com/
Website: http://www.lehmanbush.com/
Website: http://www.lehmanjones.com/cgi-sys/suspendedpage.cgi
LinkedIn: https://www.linkedin.com/in/edward-lehman-mongolian-lawyer-7063164a Email: elehman@lehmanlaw.com