Lessons from Michael Jordan China Trademark Dispute
Earlier this year, reports emerged that famous Chicago Bulls Basketball player Michael Jordan had lost his case in China against Chinese sportswear company Qiaodan Sports Co. (Qiaodan Sports) Qiaodan Sports owns the “Qiaodan” (乔丹- pronounced chiow-dan) trademark in China, as well as a symbol similar to the familiar “jumpman” trademark used on “Jordan” branded products …
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