Transmogrified Trademarks
Transmogrification’s base word is “Transmogrify”. The Merriam Webster dictionary defines “Transmogrify” as follows: “Definition of TRANSMOGRIFY: to change or alter greatly and often with grotesque or humorous effect.” A close look at what often happens to western trademarks in China reveals that there is often a whole lot of “transmogrifying” going on there. Novice, uninformed, and many …